What's My Reputation Score?
This resource will help you master the four essential pillars that shape your small business's perception, earn your customer's trust, and drive revenue growth.
Your business’s reputation isn’t built in a day. It’s shaped over time through intentional, consistent actions. If you want to grow your customer base and revenue, you have to stand out and earn their trust. This is done by mastering the 4 Reputation Pillars: Quality of Impression, Credibility of Expertise, Authority in the Marketplace, and Consistency of Execution. When these 4 pillars are strong within your business, you'll be the one people respect, trust, and turn to.
When people see your brand online, do you look like the go-to expert or a business no one trusts with their money?
First impressions take seconds to form but can shape your reputation for years.
A strong visual identity, clear communication, and an engaging presence lay the groundwork for trust and credibility. This happens through branding, content, and personal interactions. Every touchpoint is a chance to make a lasting impact and not just attract the right audience, but to be the clear choice over your competition.
The concepts that will grow your business's Quality of Impression.
Make sure your core value proposition is clear and instantly connects with your audience. A strong, compelling message helps them quickly understand what you offer and why it matters, keeping them engaged from the start. Build a social presence that provides value to your audience. Do this by sharing insights from your own experiences, solving their problems with real tools and solutions, and sparking meaningful conversations.
A polished, professional, and consistent brand identity—from logos to colors to typography—instantly builds trust and credibility. It makes your brand visually memorable and easy to recognize, setting the stage for a strong first impression.
This will help your viewers quickly grasp what you’re about and the value you provide. A well-crafted video can simplify complex ideas, capture attention, and is proven to keep users on a website or page for longer.
The next steps to evaluate and enhance your Quality of Impression.
Make sure your logo, color scheme, and typography are consistent across every platform and piece of collateral you have.
Make sure your core value proposition is clear, concise, and compelling.
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Is your bio, imagery, and contact info up to date and aligned with your brand? Has it been a while since you’ve posted? Do you need to build out a new editorial calendar? Figure out what you need to do to make sure you look like a high-quality, thriving business on your site and socials.
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Explainer? First-person? Do you want to rent out a studio? What kind of budget do you have? All of these questions should be answered.
It’s time you started standing out as the go-to expert in your space.
Ever feel like you’re playing catch-up in your industry? Like others are getting more clients and progressing faster than you are?
People do business with brands they trust. To build credibility in your industry, you need to show—not just tell—your expertise. This means sharing valuable insights, resources, and thought leadership to create high-quality content consistently that earns credibility and keeps your audience engaged.
The concepts that will grow your business's Credibility of Expertise.
Position yourself as a go-to expert by sharing original insights, research, and industry trends. Consistently publishing high-quality content not only builds credibility but also keeps your audience coming back for valuable expertise.
Webinars, panels, and speaking engagements put you in front of the right people. When you share your knowledge on stage or online, you reinforce your authority and build long-term trust with your audience.
Credibility isn’t just about expertise—it’s about connection. Answering questions, commenting on trends, and engaging in meaningful conversations show that you’re knowledgeable, approachable, and invested in your industry.
The next steps to evaluate and enhance your Credibility of Expertise.
Write down all the questions that prospects have asked you over the years and start creating video content that answers them. This is how simple thought leadership content can be.
Build targeted landing pages for each key audience you serve. Clearly speak to their specific challenges and how you solve them. This helps AI-driven search tools (like Google’s SGE or ChatGPT) quickly identify your business as the best answer—boosting your credibility and visibility directly within search results, even before customers click.
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Invest in videos that tell a unique story to each of those audiences that can be shared on social channels and each of those landing pages.
Create long-form YouTube videos or even podcast-style episodes that cover an important or trending topic. Bonus: You can slice these up into smaller segments for your socials.
Is your brand the industry leader everyone respects or just another name in the crowd?
The concepts that will grow your business's Authority in the Marketplace.
When major publications quote you or share your insights, your influence grows. Invest in PR efforts, contribute guest articles, and seek press coverage to boost visibility and credibility.
Align yourself with established brands and thought leaders to strengthen your authority. Strategic collaborations not only enhance your credibility but also expand your reach to new audiences.
Case studies and testimonials aren’t just nice-to-haves—they’re essential for building authority. Sharing real-world results not only reinforces your credibility but helps AI search tools like ChatGPT or Google's SGE recognize your expertise. This increases your chances of appearing prominently in AI-generated answers and overviews, positioning your business as the trustworthy choice right from search results.
The next steps to evaluate and enhance your Authority in the Marketplace.
Focus on tools like Google My Business and Facebook reviews to capture third-party testimonials as part of your work process.
Consider using tools like videoask.com to ask happy clients to leave a video review you can use on social and your website.
Create a robust FAQ on your website where prospects can find answers without you. Consider adding a chat that can provide important articles or even connect them with someone.
Invest time in creating case studies for each audience or unique challenges.
A lack of consistency breaks trust before you can even try to build it.
If you want to see successful results from your content marketing strategy and efforts, specifically on social media, it’s unfortunately not enough to simply publish content alone...
A strong reputation isn’t built on one-time success; it thrives on consistency.
Consistent messaging, quality, and engagement create a brand that clients and customers trust.
The concepts that will grow your business's Consistency of Execution.
Posting valuable and insightful content on a consistent basis helps maintain audience engagement and visibility. Publishing on the same days, at the same times, and at the same level of frequency builds familiarity and strengthens brand recognition.
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From emails to social media, a unified brand voice is the only way to show consistency and build brand reliability.
Market trends change, but consistency in values creates long-term loyalty. A brand that evolves without losing its core mission can build lasting trust.
The next steps to evaluate and enhance your Consistency of Execution.
Start a content calendar and consistent schedule. Choose the tool you’re going to use for all planning and stick with it. Focus on a reasonable starting place for consistent posting. If you’re starting from 0, focus on 3x a week at a minimum. If you don’t currently have the time or resources, consider engaging a service that helps you do this.
Regularly updating your website isn’t just smart—it’s crucial for search. Google, ChatGPT, and other AI search tools prefer fresh, relevant content. Updating monthly shows these algorithms that you’re active and credible, helping your business show up clearly in search results and AI-generated overviews.
Make sure your testimonials are fairly recent to show the work you’ve done in the past year. If your testimonials are 3+ years old, you need new ones.
Capture email addresses on your website and send a simple, but valuable email 1x per week with your latest blog or social post, new resource your audience would find helpful, podcast appearance, events you’re attending, etc.
Take this quick assessment to uncover where your online reputation needs improvement. In minutes, you'll gain clarity on how to strengthen your credibility and position yourself as the go-to expert.
Get Free Reputation Score
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